As June 2018 comes to a close, we reflect with pride on our 9 year term as the official sponsor of USRowing, its US National Team, Junior Teams, and the USRowing Olympic teams. This partnership realized a significant increase in awareness of the USRowing brand, and helped secure the necessary financial support needed for Olympic, Senior and Junior national team athletes to train.
To support this partnership, we developed the Boathouse Crew Shop as a means to make USRowing licensed gear available to all rowing enthusiasts nationwide. With the last USRowing licensed product to be sold by Boathouse on Sat, June 30, we are excited to finally announce our plans for what lies ahead for rowers in the Crew Shop!
Crew Shop 2.Row
On July 10th we will launch the new evolution – Boathouse Crew Shop 2 point row (…as some have been calling it). The Boathouse Crew Shop 2.0 is a curated shopping experience designed and dedicated to serve the rowing community that gave us our start. It will have more rowing unisuits, more rowing trou, more training gear, cool tees, hats, unis of the month, and a whole lot more.
We wish USRowing the best with their new sponsors, and look forwarded to witnessing their continued work to raise awareness of the rowing community, and improve upon what is delivered to rowers nationwide as we focus on growing our Boathouse-branded product offering design for the Rowing community.
Boathouse – Not Just A Rowing Brand
If unfamiliar with the brand you may be thinking that we are a rowing brand. Our CEO rowed in two Olympics for the USA. Our first order ever was the 1976 US Olympic rowing team. Heck – our name is Boathouse! But we provide the best athletic gear to the best athletes across all sports since our inception in 1976. While our work for World Cup soccer teams has been on the decline the past decade, we supplied the USA men’s and women’s soccer teams, as well as the Dutch, the Japanese, Brazilian and Argentina juniors. Pro Football has been a partner of over 23 years now. The All Blacks and Springbok perennial champion Rugby teams. Most of the D1 college Lacrosse teams, Football, and Track & Field and XC.
But rowing is still at our core.
A Knack For Innovation Within The Rowing Community
We will continue to develop and design better rowing gear using newer, better performance fabrics and techniques. With a knack for innovation, we have brought much to the rowing world including
- The first unisuits in the USA in 1986
- The Stevenson Rowing Jacket
- Sublimation (Don't know about sublimation? Read the post What is Sublimation and Why do We Have Such Passion For It)
- Team Stores
...and much more.
And we will continue to focus much of our attention on better gear and service for rowers nationwide in 2018 and beyond with Crew Shop 2.0, as will all 250 full-time Boathouse employees whom make everything here in the USA.