USA Luge to Partner with Boathouse for Made in the USA Athletic Apparel
Boathouse has been supplying the best teams in the world for over 30 years with its athletic apparel Made in Philadelphia, USA, including the U.S. Rowing teams that competed in Rio last summer. Vertically integrated, Boathouse is a direct-to-consumer brand offering great athletic gear from its collection, or custom made to your desires.
“We are happy to partner with John Strotbeck and Boathouse for their line of upscale athletic products, made in the United States,” said Gordy Sheer, USA Luge Director of Marketing and Sponsorships. “Our athletes will enjoy wearing this comfortable and sharp-looking Boathouse apparel, customized for USA Luge as they warm up and prepare to race.”
The “Official Supplier” designation enables Boathouse to design and develop product specifically for USA Luge athletes, to include USA Luge marks and logo in marketing, public relations and social media campaigns, and partner with USA Luge athletes at events.
“We love speed,” said Strotbeck. “Adding the USA Luge team furthers our commitment and mission to outfit the most dedicated athletes in the world. Speed is key to our business. We use speed in design and manufacturing to out-pace and out-perform the larger athletic brands, and deliver great products and services to our customers. Partnering with USA Luge, and to have these world class American athletes wearing our apparel as they head to the Games, is a privilege for me and for all of our employees.”