Privacy Policy

Personally Identifiable Information ("PII")

Any information that can be used to identify you is considered personally identifiable information or PII. This includes your name, physical address, e-mail, phone number, fax number, and credit card information.

Browsing Information

Information we collect about your activities on our websites through the use of technology such as cookies and web beacons is referred to as browsing information. This browsing information is linked to an anonymous IP identifier and not to you personally. If for any reason your browsing information is linked to information that can personally identify you, we'll treat it as PII.

Information You Post

All information that you share about yourself, whether PII or not, in a public open forum - on a social network, in user-generated content elements of our websites, etc. - will be considered public information for the purposes of this policy. If you don't want it to be public, don't post it.

Who Collects Information?

We collect information from you when you interact with our websites. We may also collect information about you from third parties. Our trusted business partners also collect information from you on our behalf in the course of helping us operate our websites and provide services of interest to you. Any reference to "we" or "us" may also refer to our trusted business partners. We also permit third-party advertising companies to collect your browsing information as well to provide ads on our behalf that are tailored to your interests.

When you interact with our websites information may be collected in several different ways. It may be collected in obvious, active ways, such as when you provide your name and address or other information when making a purchase in a store or online, when using the customer service chat feature, when you enter a contest or sweepstakes or if you upload a photo or product review to our site. It may also be collected passively or automatically when you visit and move around on our websites through the use of cookies and web beacons that capture your browsing information to enable us and third-party advertising companies to better tailor content and advertising to you.

In general, collection of your PII, browsing information and information you post or provide may vary across our stores and websites depending on their purpose, functionality or unique aspects.

Use and Sharing of Collected Information

We use information collected on our websites for four primary purposes.

  • First, we use information collected to facilitate your online shopping and to offer you information and promotional material about the products and services you see on our websites.
  • Second, we use your browsing information to help us analyze our websites, services and offerings. We consider such information analytics data.
  • Third, your browsing and shopping information is used to provide you with interest-based advertising. .
  • Fourth, we may use information you post in public areas to provide you with an interactive social media experience that brings aspects of your social networking community to our websites.

We may share your PII within our family of companies under common ownership; we do not share your PII with third parties for marketing purposes or other than as described in this privacy statement. Any trusted business partner receiving PII is contractually prohibited from discussing, disclosing or making any use of such PII except as directly necessary to provide us with the services for which we have contracted. We will get your consent first if at any time we would like to share your PII with other third parties for marketing purposes.

YOUR PII

With your PII - like the information you give us to fulfill an order or sign up for an online offer or contest - we will always give you the right to change or correct your information and the choice of not hearing from us again. There are several ways you can control our use of any submitted PII in connection with promotional communications.
When you set up an account, or either click on "My Account" from any page or "Manage Your Account" from within the Help Desk area of one of our websites, you can access, correct or update your choices/settings.

If you receive email communications from us on behalf of any of our brands and want to opt out of receiving such communications in the future from that brand, you can opt out by clicking the "Unsubscribe" link at the bottom of the promotional email or by clicking on the "Unsubscribe" button at the bottom of any of that brand's websites.
If you have any difficulty managing your communication preferences, please email bhsprivacy@boathouse.com

Your Browsing Information

We work with third-party advertising companies that may collect your browsing and shopping information in order to provide Boathouse and other advertisements of interest to you. We refer to this practice as interest-based advertising. We believe these interest-based ads are more useful to you than randomly-generated ads because they are tailored to your shopping and product interests as indicated by your browsing habits.

If you would like to learn more about interest-based advertising and see what choices you may have about how companies use your information, please go to http://aboutads.info/choices/. We do not operate or control this site, and are not responsible for the opt-out choices available there. In addition, if you opt-out of interest-based advertising on or through http://aboutads.info, it does not mean that you will no longer receive ads from Boathouse, as interest-based ads are only one form of advertising.

Finally, it is important to note that in most cases opting out drops an "opt-out cookie" on your browser. As a result, if you delete, block or otherwise restrict cookies or use a different computer or internet browser, you'll need to renew your opt-out choice.

Controlling Cookies

Because cookies and web beacons are the technology generally driving collection of browsing information, you can also block cookies to control data collection related to interest-based advertising. You can typically do so through your internet browser. For instructions, check your browser's technical information. Preventing your browser from accepting cookies prevents the collection of your browsing information for purposes of delivering interest-based ads. However, it may also disable or interfere with shopping features on our sites and other sites that you may visit. For example, cookies allow us to hold your shopping cart selections when you navigate away and then return to the order page. Cookies also allow us to recognize you as an account holder when you return to our sites. Most browsers accept cookies automatically. We recommend that you leave cookies "turned on" so we can offer you a better shopping experience on our sites.

Interacting with Social Media on our Websites

Social Media provides tools that many of our customers use and enjoy, and we include links to various social media platforms on our websites. If you interact with these social media tools through our websites, your experience on those social media sites will be governed by the privacy and other policies of those sites. So, the privacy settings you have chosen on those sites will determine the degree to which your information is made public. We encourage you to choose your privacy settings on those sites accordingly.

We keep your PII confidential, and we require, by contract, that each of our trusted business partners who may have access to any such PII information keep it confidential as well. Our trusted business partners, in turn, may share information with their own service providers pursuant to similar confidentiality restrictions.
We will not sell, trade, or otherwise transfer any of your PII to any other outside parties without getting your consent first. "Outside parties" do not include companies owned by LS&CO or our trusted business partners who help operate and provide services on our websites.

Of course, to the extent we reasonably believe that a disclosure is required by law, to enforce our website policies, or to protect your or others' rights, property or safety, we reserve the right to do so.

SAFEGUARDING YOUR PII

When you register at our sites, we ask you to set up a password that you can use to access your information at our sites. If you want to cancel your password or change it, or something happens to your password, click on the "Contact Us" link found in the Help/Customer Service sections of our websites.

We use Secure Socket Layer (SSL) technology to encrypt transmissions of sensitive information from your computer to our servers. However, when you communicate with customer service via email or chat on our websites, these communications are handled via unsecured transmissions. Please be aware that information provided (such as email address, payment information, etc.) may be accessible to others. For that reason we ask that you protect yourself and not share sensitive information via these communication channels.

Contact Us Regarding Your Information

If you have any questions or concerns about Boathouse’s Online Privacy Policy, please send an email to bhsprivacy@boathouse.com; call us Toll-Free at 800-875-1883; or write to us at:

Boathouse
General Counsel
425 Hunting Park Ave.
Philadelphia, PA 19124

Online Updates to the Privacy Policy

If we modify this Privacy Policy, we will post the revised Privacy Policy on this website. We also may post a notice on this website or send an email describing the changes if the policy changes in any material way. You should check this website regularly to see if any recent changes to this Privacy Policy have occurred.